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Tiger takes new name and farewells striped leaping logo

July 4, 2013 Aviation, Headline News No Comments Email Email

egtmedia59Low-cost carrier Tiger Airways has changed its name to Tigerair and got rid of the celebrated leaping tiger logo on the fuselage of its planes.

The move comes on the eve of Tiger’s joint venture with Virgin Australia.

Tigerair’s chief executive, Rob Sharp, formally announced the airline’s rebrand with the roll-out of its first aircraft flying under the new Tigerair colours during a press conference yesterday at New_DSC_6129Melbourne Airport Tullamarine.

The new brand will be progressively rolled out across the business.

Sharp said the news was “much more than just a fresh coat of paint and a new logo – it is the start of the revival of our airline here in Australia and should be seen as reinforcement of our commitment towards continuous innovation and improvement.

“The strategic repositioning of the brand will assist us through a significant period of growth over the coming years.”

CEO, Tiger Airways Holdings, Koay Peng Yen2“Our goal is to provide Australians with the opportunity to explore new destinations, escape the daily grind, catch their favourite team in action and re-connect with friends and family more often, because our fares enable it. If you like, we’re a real airline for real people but we do understand that we need to put the customer at the forefront of our approach to ensure they choose to fly Tigerair.”

Sharp said new “customer facing products” would be announced over coming months.

“As part of the new brand roll out and by way of celebration, there will be a number of fun consumer promotions rolled out soon to engage and excite customers.”

Sharp re-emphasised Tigerair’s commitment to providing Australians with greater low-fare choice as the airline heads towards what he termed “a sustainable and profitable future”.

“Our two key priorities now are to create a stronger operating platform that can deliver growth and to build a sustainable business that brings greater competition to the Australian budget carrier market.”

The airline has also unveiling a new-look website.

Written by : Peter Needham

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