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Tigerair Launches Infrequent Flyer Club

April 9, 2014 Loyalty No Comments Email Email

Tigerair Australia has today officially launched its Infrequent Flyer Club, a new online club for Australians who don’t fly as often as they would like but still want to be part of a frequent flyer scheme that offers regular updates on great deals as well as other surprises and rewards for flying with Tigerair.

“Most Australian travellers don’t fly often, or as often as they’d like, because it is just too expensive and therefore the merits of belonging to a frequent flyer program become pretty meaningless,” said Vanessa Regan, Tigerair Australia’s Head of Communications.

“The Infrequent Flyer Club will allow Tigerair to keep customers up-to-date with great deals to great destinations as well as offer small surprise and delight rewards for flying with us, and fulfil our mission of putting more people in the sky,” said Ms. Regan.

The Infrequent Flyer Club is essentially a customer relationship management (CRM) platform that allows Tigerair to keep Infrequent Flyers up-to-date with great deals to great destinations, and fulfill its mission of putting more people in the sky.

The first 5,000 members to join the Infrequent Flyer Club will receive a free flight voucher for $100, and in subsequent weeks, further promotions will give more fun rewards to more members. Unlike frequent flyer schemes that start you off at bronze and make you work hard to climb the ranks, Tigerair’s Infrequent Flyer Club will let members choose whatever level they want from 70’s brown all the way to triple emerald sapphire ivory.

“Looking further ahead the Infrequent Flyer Club provides Tigerair with a platform to constantly engage with Australians in a brand new way by bringing a sense of humour to the brand whilst reinforcing Tigerair as the challenger brand within the Australian domestic market,” said Ms. Regan.

More information on the Infrequent Flyer Club can be found at www.infrequentflyers.com. An integrated marketing campaign including YouTube and other paid media channels, out-of-home, radio, social media, airport advertising and at-airport and on plane activation will drive traffic to the website, and further increase brand awareness, and consideration across Australia.

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