As the long, successful summer draws to a close, holiday parks are encouraging New Zealanders to get out and enjoy one more long weekend break.
“The continuing sunny weather is a good excuse to take the family away for a short break this Anzac weekend. It’s even still warm enough to camp,” Holiday Accommodation Parks Association of New Zealand (HAPNZ) Chief Executive Fergus Brown says.
“There is plenty of space available in sites, cabins and motel units. But it will definitely pay to check availability on websites such aswww.holidayparks.co.nz.”
The tourism boom has seen holiday parks exceed seven million guest nights a year for the first time and the sector is feeling optimistic, Mr Brown says.
Guest nights for holiday parks were up 10.2% for the month of February, giving holiday parks a 5.9% increase in guest nights for the year ended February 2016, he says.
The latest Holiday Parks Business Confidence Monitor for March/April 2016 shows confidence remains high. It increased one point from February/March to +85, indicating that 85% of respondents are currently more optimistic than pessimistic.
This is two points higher than the same period in 2015, reflecting the recent strong business activity.
The Holiday Parks Business Confidence Monitor, developed and managed by Angus & Associates*, surveys HAPNZ’s 300 members.
The early timing for Easter 2016 has resulted in March/April demand being up on the same time last year but forecast demand for the coming month is lower.
Confidence for the next 12 months decreased three points to +81, as a result of an increase in the number of respondents reporting a neutral outlook for the year ahead.
* Angus & Associates is a premier supplier of marketing, research and strategic planning services. They are focused on delivering informed insights for a range of private and public sector clients, particularly within the tourism and leisure sectors.