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Time to Stop and Smell The (Travel) Roses

August 24, 2017 Aviation No Comments Email Email

New research released today reveals two thirds of Australians (65%) wish they could do more than take photos to remember their holidays.

The research, commissioned by Cathay Pacific, shows that despite the average Aussie traveller snapping 33 pictures a day (on average), over three quarters (78%) of Aussies believe we’re in real danger of missing out because we’re too focused on taking photos or posting on social media.

Seven out of ten people surveyed (72%), wished they had more ways to remember their holiday experiences. While the majority of people believe social media is a great platform to share exciting moments during their trip, they often find it detracts from the experience and that the channels can be too one-dimensional when looking to revisit a trip.

The growing ‘snap and dash’ culture means thousands of Aussies are spending too much time capturing and revisiting their holiday through a screen, and are neglecting their other senses, including their most powerful and evocative – the sense of smell.

“Not only is smell our oldest sense, it also has a direct link to the hippocampus – the main memory centre of the brain. Scent can therefore bring back memories much faster and stronger than any of our other senses,” says Dr Oliver Baumann, Researcher, Queensland Brain Institute.

To help Australians avoid forgetting their trip in a flash or feeling uninspired by past Instagram images, Cathay Pacific have created Parfums de Voyage – a scientifically crafted perfume designed to ignite passengers’ memories long after visiting Hong Kong.

The fragrance has been designed in collaboration with a renowned perfume expert, Samantha Taylor of The Powder Room.

“I travelled around Hong Kong and immersed myself in everything on offer before I started to design the scent.

“The resulting Parfums de Voyage fragrance has a fresh, clean top note inspired by the greenery of the island, drying down to a warm, peppery base note that’s evocative of exotic spices and smoky incense. The scent is appropriate for both women and men,” said Taylor.

Rakesh Raicar, General Manager Southwest Pacific, Cathay Pacific, said: “We’re constantly looking for meaningful ways to enhance our customers’ travel experiences. Parfums de Voyage is a sensory souvenir we can give to our passengers to help them remember those special memories and moments they experience when they are travelling with us.”

Parfums de Voyage will be available on board select Cathay Pacific flights from October 2017.

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