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Timezone Invests in Customer Experience This July

July 8, 2017 Lifestyle No Comments Email Email

Timezone Australia has announced that it will stage 180 free customer events in 19 of its nationwide stores during the July school holidays.

The initiative follows the results of the company’s research into consumer behaviour which revealed that 60% of Timezone’s customers came to the shopping centre specifically to visit Timezone and that 1 in 5 travelled more than 30 minutes to get to a store. With Timezone Australia having 1.1 million active customers, the company is looking forward to a further increase in visitors this July.

“Now that we know that customers are coming to the shopping centres specially to visit Timezone, the next logical step was to increase our visitor frequency,” says Kane Fong the general manager for Timezone Australia. Timezone’s strategy to increase visitor frequency by creating exceptional customer experiences. “Parents of kids aged 6 -14 are our most important audience and entertaining the kids during the school holidays is one of their most important needs,” adds Fong.

To ensure that the activities appeal to the variety of audience tastes Timezone empowered the managers from each store to develop the 19 unique customer experience-first solutions for each store. “The stores have come up with a great mix of activities that include appearances by local sports teams and a fantastic initiative that lets the customers cuddle rescue animals” says Fong.

The activities in stores range from face painting, super hero visits and free game days to wild life shows, and in store game competitions. All activities are free.

Visit www.timezone.com.au to see a listing of each of the instore activities that Timezone will be hosting Australia wide this month.

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