Titanic Belfast has beaten competition from the Eiffel Tower, London Eye and Monet’s Garden near Paris to be named as Europe’s best visitor attraction for groups at the European Group Travel Awards (EGTA) held last night (Thursday 5th, March) in Berlin.
Titanic Belfast was the only entry from the island to be named a category champion. Other winners included Buckingham Palace (Best Heritage Attraction), Disneyland Paris (Best Theme Park) and Berlin Zoo (Best Animal Attraction).
The group travel sector is estimated to account for almost 25% of all European visitor numbers and the EGTA awards are designed to showcase the continent’s best providers.
Tim Husbands MBE, Titanic Belfast’s CEO, said:
“This is a fantastic endorsement for Titanic Belfast by our peers in the travel industry and reflects the immense work which our staff have put into making sure that Titanic Belfast is geared to meet the specific needs of group travel.
“Many of Titanic Belfast’s overseas visitors travel as part of an organised tour and we’ve worked hard with operators to make Belfast a must-see destination on their itinerary. With the two million visitor mark already reached, Titanic Belfast is demonstrating that it is continuing to be a major driver of tourism to Northern Ireland.”
The award was collected in Berlin last night by Titanic Belfast’s Out of State Sales & Marketing Executive, Ally Hill, and Deputy Chief Executive, Judith Owens.