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Today is World Earth Day!

April 22, 2016 Responsible Tourism No Comments Email Email

unnamed (43)Kenya is a country that relies heavily on its land, from its vast savannahs rich with wildlife, to its mighty snow-capped mountains, lush forests or pristine beaches, the land’s prosperity is vital to the natives’ daily lives.

To ensure these lands thrive for generations to come, The Green Belt Movement (GBM) was formed in 1977 to respond to the needs of rural Kenyan women who were struggling with dry streams, limited food supply, and having to trek great distances for basics such as firewood for fuel and fencing. GBM encouraged the women to work together to grow seedlings and plant trees to bind the soil; store rainwater and firewood; and provide food for themselves, in return GBM provided them with a small monetary token to incentivise them.

To commemorate this, annually on World Earth Day, GBM plants seven trees to honour the women who spearhead Kenya’s environmentalism efforts. This year, with the support of Kenyan women across the country, GBM will have planted more than forty million trees!

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To help donate a tree this World Earth Day visit or for more information on these magical landscapes visit

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