Australian online travel industry pioneer David Tonkin is behind a new events booking site he sees as a value-adding resource for domestic travel agents and a handy tool for Aussie travellers.
Tonkin, 59, was co-founder and chief executive of Flight Centre before founding lastminute.com.au and travel.com.au.
Reporting his latest move, the Sydney Morning Herald said Tonkin had “returned to the business world after more than a decade with sand between his toes”, mainly in Byron Bay.
His new events booking site, worldeventsonline.com is pitched at travel agents and Australian travellers wanting tickets to one-off and popular events.
As the site states: “We collate events (Concerts, Sports, Theatre, Music Festivals, Film Festivals & Red Carpet Film Premieres) in North America and Europe that Australian travellers would be interested in attending if they are in the neighbourhood!
“We feature major music concerts, big sporting events such as Golf & Tennis majors, Formula One, global icons such as Yankees/Dodgers/Manchester United games, NBA, MLB, PGA & premier League games featuring Aussies, theatre, music & film festivals and most importantly, all big events that feature Australians.”
Suggested events include Aussie actors or movie stars on Broadway; the Cannes Film Festival, Sundance and Berlin Film Festivals; big music festivals like Coachella (near Los Angeles) or Glastonbury in southern England.
“We only ever feature events that we believe are a cut above the rest, and feature the biggest musicians, sports stars, movie stars plus hundreds of Aussies on the make,” the site states.
“We think buying tickets to a big event should be an easy, enjoyable and stress-free experience, all on one website, so we created a site where we hand-pick the best events available.”
According to the Sydney Morning Herald, Tonkin’s revenue goal is AUD 500,000 in 2016.
At the rate of one event per Australian traveller/expat per year at AUD 100 per event, he estimates the potential market is worth over AUD 200 million.
He told the paper he is talking to some “fairly large travel groups” in Australia and globally.
Written by Peter Needham