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Top 10 Trending Destinations For Australian Travellers In 2017

November 23, 2016 OTA News No Comments Email Email

What holiday scenario could beat having a beach paradise all to yourself, or a never-ending blanket of snow with not a soul in sight? Most of us ache for the chance to cross unchartered tourist territory, with ‘hidden gem’ tips the travel holy grail.

And as the new year dawns, our desire to discover and explore new frontiers is awakened. But how to find those places that are novel and exciting but have not yet become part of the tourist trail? To make life easy for you, dug into its internal data to find the trending destinations for 2017.

The data experts at analyzed destinations based on growth in search to find the most aspirational places to visit in 2017. When analyzed against wider trends*, the patterns of growth revealed some tantalizing options. Read on to find out which destinations are trending for Australian travellers. 

10 of the best domestic destinations 

Hayman Island


Brunswick Heads

Fraser Island


Coles Bay


Nambucca Heads

Mount Hotham

Yarra Glen 

10 of the best global destinations 

Seattle, USA

Lisboa, Portugal

Reykjavik, Iceland

Saint Petersburg, Russia

Colombo, Sri Lanka

Takayama, Japan

Portland, USA

Scarborough, UK

Vancouver, Canada

Banff, Canada

*The data analysts at looked at the top 300 most searched destinations by market. These destinations were then ranked based on the increase in searches this year relative to last year. To qualify as trending, they had to have moved up in rank by at least ten places. To ensure that they weren’t only trending in search and were seeing an increased volume of travel, they had to have a higher than average growth in bookings.

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