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Top industry accolade for Remote Control Tourist

April 4, 2014 Accolades, Headline News No Comments Email Email

egtmedia59In an unusual and ground-breaking tourism initiative last October, Victoria’s tourism board chose four people who it dubbed “Remote Control Tourists”.

Equipped with microphones and cameras, they roamed the streets of Melbourne, letting the world pick up on what they saw and heard, and direct them around.250x250

The innovation and creativity behind that concept has been recognised and awarded at the 35th Australasian Writers and Art Directors Association (AWARD) Awards, with Melbourne Remote Control Tourist winning the Film and Video and Digital categories and the prestigious, Best in Show category.

Victoria’s Minister for Tourism and Major Events, Louise Asher, exprtessed delight that the latest stage of the Play Melbourne campaign – Remote Control Tourist, had received the award.

“Creativity and innovation is the cornerstone of this campaign, and it has not only resonated with our target audience, but has positioned Melbourne globally as an innovative, creative and cutting-edge city” she said.

The AWARD Awards attract approximately 2000 entries and haved a membership of the finest creative minds from New Zealand to South East Asia and across Australia.

Following the launch last October, the impact of Remote Control Tourist exceeded initial expectations, with over 180,000 unique visitors to the campaign website and people from over 175 countries and 5800 cities spending on average 6 minutes on the site exploring Melbourne.

Remote Control Tourist was the latest component of Tourism Victoria’s highly successful Jigsaw campaign, the longest-running destination marketing campaign in the world. which received over 50 tourism awards.

For more on the Remote Control Tourist campaign, visit http://remotecontroltourist.com/ 

Written by : Peter Needham

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