Australia’s largest holiday parks group, Top Tourist Parks, has today announced its nearly 200 parks will operate under the new name, Top Parks, as part of a multi-million dollar national rebrand campaign.
Unveiled in front of delegates at its annual conference on the Gold Coast, the major rebrand also includes three new categories of parks – Top Caravan Parks, Top Holiday Parks and Top Resort Parks – offering choice to the traveller and making it easier than ever to select the park that most suits them.
“This name change will make our brand the most looked for and recalled in Australia,” Top Tourist Parks Chief Executive Officer Stuart Livingstone says.
“Top Parks rolls off the tongue more easily and these changes will make our tourism brand more relevant and recognisable to people who love the great outdoors and the types of amazing holiday experiences our parks provide.”
Mr Livingstone said the new park categories came out of research clearly showing that people were seeking different experiences from their stay
“Some travellers may want a quiet, grassy spot to park their caravan or pitch a tent however others may want more such as a luxury cabin or villa, jumping pillow, waterpark and swimming pool for the kids.”
Top Parks has also stepped up its offering of marketing, communications and business development support to its members to help spread the word about its parks being the first choice among Australian travellers, whether it’s families, retirees, couples and other holidaymakers.
“We are smashing the myth that holiday parks are only for travellers with a caravan,” he said.
“Top Parks offers the complete holiday experience at some of the most prime locations around Australia with multi-million dollar ocean views as well as pet friendly parks.”
The caravanning industry is worth more than $7 billion nationally each year and provides at least 620,000 Australian holidays annually. In Australia, production of Recreational Vehicles (RVs) such as towed caravans or self-powered motor homes is booming with over 330,000 RVs registered.
Stuart Livingstone, Chief Executive Officer, Top Tourist Parks
“It’s an exciting time for Top Parks as we continue to build on our Australia-wide network of quality parks which are recognised for their great value, unforgettable friendliness, cleanliness, and outstanding guest services and local community involvement,” Mr Livingstone said.