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Top travel industry notables help launch Vivid Sydney

May 27, 2014 Destination Global, Headline News No Comments Email Email

egtmedia59Vivid Sydney, rapidly becoming one of the world’s most noticed festivals, blasted off on Friday as NSW Premier Mike Baird switched on illuminations around Sydney Harbour and throughout the city.

Last year’s event brought in AUD 20 million and 800,000 visitors. Baird said he hoped this years incarnation, which lasts 18 days, would perform similarly and boost the NSW economy.

NSW Premier Mike Baird opens Vivid Sydney

NSW Premier Mike Baird opens Vivid Sydney

“This event provides a welcome boost to shops, restaurants, cafes and bars during the winter period and I’d encourage everyone to leave the car at home and take advantage of more than 3500 additional public transport services on offer during the festival,” Baird said.

Vivid Sydney has become one of the city’s most anticipated events, drawing massive crowds from Sydney, interstate and overseas.

Designed to showcase the state’s creative talent, it transforms the way the city’s most famous landmarks are viewed, using spectacular lighting displays and projections.

“Last year, the family friendly festival attracted an impressive 800,000 visitors, which in turn delivered a major AUD 20 million boost to the NSW economy,” Baird said.

Baird and Destination NSW chief executive Sandra Chipchase addressed the opening ceremony at Sydney’s Museum of Contemporary Art (MCA). The audience consisted of travel industry notables, senior airline executives, event sponsors and travel journalists from Australia and beyond, including a few who had attended ATE in Cairns not long beforehand.

Boats with Vivid logos sailed the harbour, Sydney ferries were strung with festoon lights, laser beams played about, the Opera House was lit up with patterns ranging from psychedelic to paisley.

Passers-by were encouraged to play a xylophone displaying lights matching their compositions near Customs House. Play Me saw the building bathed in patterns, switching swiftly in colour in response to instruments played by visitors.

This year’s festival has been expanded to five new precincts, including Martin Place, Carriageworks, The University of Sydney, The Star and Sydney Harbour.

The festival includes 50 free light installations and projections transforming Sydney’s architecture and open spaces through Vivid Light, 80 Vivid Music shows, and 300 speakers at 180 creative industry events as part of Vivid Ideas.

Vivid Sydney runs nightly until 9 June 2014.

Written by : Peter Needham

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