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topbonus: frequent flyer programme passes the 4 million member mark

November 16, 2015 Loyalty No Comments Email Email

The exact identity of the four millionth topbonus member will never be known: every day, the frequent flyer programme records an average of one thousand new registrations. Around 80 percent of topbonus members come from Germany, Austria and Switzerland.

“By passing the four million member mark we’ve achieved a new milestone but by no means exhausted our potential. We have big plans for the future. Of course we want to celebrate having five million topbonus members as quickly as possible. We also aim to increase the number of credit card holders. Holders of our credit card can also collect status miles, so really, everyone should want one”, said topbonus Managing Director Anton Lill with conviction.

Redeeming miles for optional extras is increasingly popular among topbonus members. With one such offer, for example, they can phone to reserve an XL seat with extra legroom for 10,000 topbonus miles. It just so happens that airberlin is currently fitting 40 additional XL seats with a 36-inch pitch to every aircraft in its long-haul fleet.

topbonus was founded in 2004, with the topbonus Visa Card being introduced in 2005. It then joined the oneworld® airline alliance in 2012 and launched Platinum Status in the same year. This was followed by the participation of Etihad Airways in 2013. In 2014, topbonus established both its topbonus Shop and the donation of miles. That year also saw the announcement of its collaboration with around 20 online shopping partners, including Amazon and Zalando, which is of particular benefit to so-called infrequent flyers: miles can be collected with around 200 partners “on the ground” and subsequently redeemed for award flights. “We’ve been recognised by the renowned US consulting firm, IdeaWorks Company, for the fifth consecutive time for the excellent availability of our award flights. This is especially relevant for our reasonably priced Topdeal Tickets from 1,500 miles”, said Lill.

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