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Topdeck Launches New Brand Campaign ‘Topdeck Took Me’

June 29, 2017 Tour Operator No Comments Email Email

Topdeck are taking over metro Sydney, Brisbane and Melbourne over the coming months with the launch of their new brand awareness campaign; Topdeck Took Me’. The campaign features imagery from real travellers showcasing where Topdeck has taken them all over the globe from the Swiss Alps like Topdecker @ella.macleod to Santorini like Topdecker @travel_blogged.

Ben Ittensohn, Regional Manager, Topdeck Asia Pacific says, “We are aiming to demonstrate the voice of our passengers with this fun and inspiring campaign. By making use of user-generated content, we actually get to showcase the real-life, amazing travel experiences that we provide to our customers every day.”

Ben continues, “I am confident with the conversational style of the campaign, as we are using authentic memories shared with us by our travellers and putting them up in lights. We have used a variety of fantastic experiences that Topdeck offer with striking images from some of our key destinations including North America, Europe and the Middle East.”

Topdeck are calling out to all Topdeckers encouraging them to upload their travel snaps using the hashtag: #Topdecker. Featured in the campaign is #Topdecker Shelley Ferreira, who was ecstatic to have her holiday snap selected. Shelley says “I absolutely loved my entire Greek Island Hopper Tour with you guys. Most of the images I uploaded were shot by my talented hubby. It’s been a big dream for us to travel the world and to take photos. I’m so excited to be a small part of your campaign”.

Topdeck is also running a supporting video competition with FREE trip giveaways! Topdeckers can upload their brag-worthy travel vids and tell Topdeck where Topdeck took them by tagging @TopdeckTravel and using #Topdecker and #TopdeckTookMe. Four lucky winners will win a Topdeck trip of their choice*, a feature on Topdeck’s social media channels and a guaranteed spot in the final Topdeck Took Me highlights video.

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