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Toraja opens Online Voting for its Destination Logo

April 20, 2015 Destination ASEAN No Comments Email Email

To boost public awareness of the wondrous attractions available in Toraja, its Tourism Destination Management Organization (DMO) invites the world to choose the Logo best suited for the destination.


Everyone is invited to vote, whether the people of Toraja themselves, domestic and international tourists who have been to Toraja, or those who have or have not yet watched this destination on Television. Everyone is welcome.

Online Voting is open from 16th April – 24st April, and can be done through three social media on Visit Toraja, which are : FB Fan Page Visit Toraja, Twitter @VisitToraja and at Instagram@visittoraja.

Located in the northern highlands of South Sulawesi, Toraja offers most spectacular sceneries of huge mountain cliffs, deep ravines and swathes of green ricefields dotted with picturesque villages.

The people of Toraja believe that here their first ancestors came down from the heavens and found paradise. Unique until today is the Toraja culture that still strongly believes in following the ancient rituals of burial in a grand ceremony when hundreds of water buffalos, pigs, and chicken are slaughtered to send the spirit of the deceased to heaven.  The remains together with his or her effigy are then carried and laid to rest in a cave at the top of a cliff and the effigy placed on a veranda staring unseen into the distance.

Toraja  is one  among 15  choice destinations in Indonesia, where the Ministry of Tourism,  supported by Swisscontact plans sustainable tourism destination development through a Destination Management Organization (DMO).  Other destinations similarly supported by Swisscontact are around the Tanjung Puting Orangutan National Park in Central Kalimantan, Wakatobi National Marine Park in South East Sulawesi and on the island of Flores entry to the Komodo National Park in East Nusatenggara.

While other DMO’s in various stages of  development include the Pangandaran Reserve in West Java, the BorobudurPrambanan area in Central Java and Yogyakartathe Bromo-Tengger-Semeru National Park in East Java,  Lake Toba in North Sumatra, Mt Rinjani Park in Lombok, West Nusatenggara, Bunaken Marine Park in North Sulawesi, and the Old Batavia- Kota Tua site in Jakarta.

One most important focus of the DMO is to raise global awareness of the destination by developing its unique image, which is not only a means to unite all of tourism’s stakeholders in the region but which will create an indelible impression in people’s minds of this unique and most attractive tourist destination. Through the correct management of a destination, tourism will at the same time promote a sustainable regional economy and environment along with facilitating social advancements.

This basic concept of destination development has been worked out by the Ministry of Tourism together with SECO, the Swiss Secretariat of State for Economic Affairs, and Swisscontact, the organization that has logged in over 40 years of experience in Indonesia.

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