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Total of 200 Thousand Inbound Tourists in Four Years! Umemori Sushi School, Provider of World’s Most Inspiring Sushi Experience, Has Launched Portal Delivering Even More In-Depth Japanese Food Experience!

December 4, 2017 Destination North Asia No Comments Email Email

Umemori Honten (221 Hokkeji-cho, Nara City; Representative Director: Yasuyuki Umemori), a company operating a sushi manufacturer and distributor in Nara, is delighted to announce the opening on December 9 of our restaurant and website providing a Japanese food experience with the concept of “Japanese food entertainment premium.”

Web site: https://oishii-ichiban-japan.com/
Event site: https://oishii-ichiban-japan.com/sushiolympic/

Background of opening “OISHII-ICHIBAN-JAPAN”
(1) Concept of opening the site
“Create society where people cherish each other; Food as starting point for world peace to make everybody happy regardless of nationality, race, religion, disability, and disease”
That is, to connect people all over the world with inspiring experiences and smiles through the business of “food.”
This means that all people become united and attain happiness as “humans on Earth.” In Japan, there is a saying “harmony is valuable” by Prince Shotoku, a legendary politician in the seventh century. We Japanese must communicate Japan’s spirit of “harmony” and “gratitude.” We will aim to make this website a place for disseminating altruism.

(2) Our track record in inbound business at Umemori Honten
Umemori Honten has provided a total of 200,000 inbound tourists with hands-on sushi classes. (Recipient of Kinki Regional Agricultural Administration Office President award, special award by Hanayaka KANSAI Miryoku Up Forum, Ministry of Economy, Trade and Industry)

The concept is to create a harmony of smiles and offer a premium Japanese food experience.
Restaurants offering this experience & booking website providing information on the value of this program and accepting reservations

(1) Restaurant offering a sushi chef experience

(2) Booking website

Sushi Olympics to be held as the opening event!
We are looking for ambassadors from all over the world (including Japan, of course) who would like to join us to boost the excitement of OISHII-ICHIBAN-JAPAN! We will hold a sushi competition, inviting people to take the premium course and make heartfelt sushi. Participants have the opportunity to win the grand prize (100 thousand yen), souvenirs, and other attractive gifts. We are looking forward to your participation.
For those who cannot participate in the competition on the event day, we will hold an ambassador popularity ranking contest online after the event.

(Event overview)
Date: Saturday, December 9, 2017
Location: Umemori Honten
Address: 221, Hokkeji-cho, Nara-shi, Nara
Event summary:

  • Make sushi and upload photo of the sushi together with dress!
  • Come in folk costume if possible (Dressing room is available)
  • We offer grand prize (100 thousand yen) and other attractive gifts

How to enter: Please apply through the following website:

Future activities
OISHII-ICHIBAN-JAPAN is a portal site dedicated to Japanese food experiences. We will forge partnerships with Japanese food shops and restaurants and learn more about Japan’s great spirit and culture. Just like the real Olympic Games, we invite people of many countries to participate in Sushi Olympics and create excitement together! We are looking forward to your participation!

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