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Total Visitor Expenditures In July 2013 ($1.3 Billion) Was Similar To A Year Ago While Arrivals Rose 4.6 Percent

September 2, 2013 Destination Hawaii No Comments Email Email

Visitors who came to Hawaii in July 2013 spent a total of $1.3 billion, similar to last year, according to preliminary statistics released today by the Hawaii Tourism Authority. Total arrivals, which have shown consecutive growth since September 2011, rose 4.6 percent to 757,969 visitors.

However, these visitors spent less on a daily basis (-3.7% to $185 per person) and their average length of stay was slightly shorter (9.36 days, from 9.49 days) compared to July 2012. In the first seven months of 2013, total visitor expenditures reached $8.7 billion (+5.7%) and total arrivals rose 5.5 percent to 4,913,837 visitors.

Arrivals by air from U.S. West increased 3.8 percent to 310,710 visitors in July 2013, the 20th month of continuous growth. Lower daily spending (-2.7% to $146 per person) netted $437.8 million in total U.S. West expenditures, about the same as July 2012. Likewise, there was virtually no growth in total U.S. East visitor expenditures ($353.2 million) versus last July, as increased arrivals (+5.3% to 177,162 visitors) were offset by lower daily spending.

After 23 months of consecutive increases, arrivals from Japan dropped 2.9 percent to 128,363 visitors in July 2013. These visitors spent significantly less on a daily basis (-16.5% to $250 per person), resulting in a 19.1 percent decline in total visitor expenditures to $197.8 million.

In contrast, the Canadian market saw a 10.6 percent growth in total visitor expenditures (to $51.6 million), boosted by growth in arrivals (+3.3% to 26,237 visitors) and higher daily spending.

Arrivals from All Other markets increased 15.4 percent to 115,016 visitors, led by double-digit growth from Oceania (+37.4%) and Other Asia (+19.9%) compared to July 2012. Combined total expenditures from All Other visitors increased 12.6 percent to $275.1 million.

One out-of-state cruise ship came to Hawaii in July 2013 compared to zero out-of-state cruise ships in July 2012. Total cruise visitors (by cruise ship and by air) rose 3.1 percent (see page 6).

Total visitor expenditures declined on Oahu (-11%) but increased on Maui (+13.6%), Kauai (+10.1%) and Hawaii Island (+9.4%) compared to July 2012 (see page 4).

Total air seats in July 2013 increased 3.2 percent to 995,526 seats, with double-digit growth in scheduled seats from Oceania (+42.5%) and Other Asia (+12.5%) (see page 5).

Year-to-date 2013:

Total expenditures by U.S. West (+10.4% to $2.9 billion), U.S. East (+7.1% to $2.3 billion) and Canadian (+1.2% to $658.4 million) visitors were higher, while total spending by Japanese visitors declined (-7.8% to $1.4 billion). Arrivals from Oceania (+34.1%), Other Asia (+21.8%), Europe (+11.6%) and Latin America (+23.9%) rose significantly, while arrivals from U.S. West (+6.8%), U.S. East (+1.7%), Japan (+3.8%) and Canada (+3.2%) showed moderate growth.

Maui (+13.3% to $2.3 billion;+4.1% to 1,426,303 visitors), Hawaii Island (+20.1% to $1.2 billion;+5.2% to 889,347 visitors) and Kauai (+14.7% to $867.9 million; +5.4% to 670,289 visitors) showed growth in total visitor expenditures and arrivals compared to the first seven months of 2012. Total visitor spending on Oahu decreased (-2.5% to $4.3 billion) despite growth in arrivals (+6.8% to 3,007,327 visitors), which was offset by lower daily spending and shorter length of stay.

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