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Total Visitor Expenditures Rose 1.4 Percent To $1.1 Billion In September 2014

November 1, 2014 Destination Hawaii No Comments Email Email

Total expenditures by visitors who came to the Hawaiian Islands in September 2014 rose 1.4 percent, compared to last September, to $1.1 billion[1], according to preliminary statistics released today by the Hawaii Tourism Authority (HTA).

Total arrivals increased 4.1 percent to 622,163 visitors, offsetting a shorter average length of stay (-3.2% to 8.58 days). The average daily spending of $202 per person was similar to September 2013.

Arrivals by air from U.S. West grew 6.9 percent to 230,512 visitors in September 2014. Higher daily spending (+1.3% to $158 per person) also contributed to a 7.1 percent gain in U.S. West visitor expenditures to $339.3 million. Growth in U.S. East arrivals (+1.9% to 110,469 visitors) was offset by decreases in daily spending and length of stay, resulting in a 3.3 percent loss in visitor expenditures to $234 million.

For the Japanese market, higher average daily spending (+7.2% to $284 per person) and positive growth in arrivals (+0.9% to 135,635 visitors) led to a 2.4 increase in visitor expenditures to $217.3 million.

In September 2014, Canadian visitor expenditures dropped 2.7 percent to $37.6 million. Arrivals of 19,692 visitors (+0.4%) were comparable to September 2013.

Arrivals from All Other markets totaled 112,703 visitors (+4.6%) with combined expenditures of $243.6 million (-1.7%). Cruise ship arrivals in September 2014 increased 11.1 percent to 13,152 visitors.

Among the four larger Hawaiian Islands, visitor arrivals grew on Oahu (+4.5%) and Maui (+2.3%), but decreased on Kauai (-3.5%) and Hawaii Island (-2.1%). Higher daily spending boosted visitor expenditures on Maui (+15.1% to $276.4 million), Hawaii Island (+2.7% to $132.1 million) and Kauai (+11.4% to $104.2 million). In contrast, visitor expenditures on Oahu (-6.1% to $551.4 million) declined compared to September 2013.

Air capacity to the state was up 5.6 percent to 863,609 total air seats in September 2014. There were more scheduled seats from U.S. West (+10.9%), U.S. East (+6.6%) and Other Asia (+3.8%), offsetting fewer seats from Japan (-7.2%), Oceania (-1.6%) and Canada (-1.3%).

Year-to-Date 2014:

Higher average daily spending (+2.3% to $196 per person) contributed to a 2 percent growth in total expenditures by all visitors (by air and by cruise ship) to $11.1 billion. Total arrivals of 6,219,927 visitors (+0.5%) were on par with the first nine months of 2013. Growth in arrivals by air from Other Asia (+19.5%), Europe (+5.3%), Oceania (+4.2%) and Canada (+1.5%) offset declines from Latin America (-5.5%). Arrivals from U.S. West (-0.5%), U.S. East (-0.3%) and Japan (+0.4%) were about the same compared to a year ago.

Visitor expenditures from U.S. West (+1.9% to $3.7 billion), U.S. East (+2.1% to $2.8 billion) and Canada (+3.4% to $777 million) were higher, but Japanese visitor spending decreased 2.2 percent to $1.8 billion.

Through the first nine months of 2014, arrivals by air to Oahu rose 1.6 percent to 3,885,652 visitors. Maui arrivals were virtually unchanged from year-to-date 2013 with 1,793,756 visitors. There were 1,084,066 visitors to Hawaii Island (-1.9%) and 844,814 visitors to Kauai (-1.1%). Increased daily spending on the neighbor islands contributed to growth in total visitor expenditures on Maui (+10.6% to $3.1 billion), Hawaii Island (+5.5% to $1.5 billion) and Kauai (+5.8% to $1.1 billion) compared to a year ago. Lower daily spending and a shorter average length of stay resulted in a 3.4 percent decline in Oahu visitor expenditures to $5.3 billion.

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