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Toulouse-Blagnac Airport Appoints Pam As Its Representative in China

February 1, 2018 Airport No Comments Email Email

Toulouse-Blagnac Airport has appointed Pacific Aviation Marketing (PAM) – the specialist in tourism and aviation representation in China and Hong Kong – as its representative in the China market. The appointment takes effect from January 2018.

Acting as the representative of ATB in China, PAM will be responsible for enhancing the awareness of ATB and the Occitania region of France among the trade and the general public through online and offline marketing and promotion. PAM will also work hand in hand with ATB to develop the market with an aim to launch a direct flight route between Toulouse and China.

The collaboration signifies Toulouse-Blagnac Airport’s strong will to establish the Chinese market. Under the background of the new traffic rights agreement concluded in March 2017 between France and China that passenger services between the two nations will be progressively increased from 50 to 126 weekly frequencies by 2020, Toulouse Airport, being the gateway to the South of Europe equipped with international infrastructure and being located in an outstanding touristic region, has what it takes to appeal to the Chinese clientele.

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