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Tour de France theme heralds Scenic’s France river push

July 21, 2014 Headline News, River Cruising No Comments Email Email

egtmedia59Scenic Tours is expanding further into France in 2015, tripling its capacity there. So what better theme for the launch of its France program last week than the Tour de France cycle race, currently winding its way through spectacular European scenery.

‘Scenic Tours de France’ Sydney-style began at Scenic Cycle – an indoor cycling studio in Sydney’s Phillip Street. The studio takes riders on a grand journey across spectacular cycling routes around the world, as projected in high-definition onto massive screens at the front of the class. So you pedal, get fit, take in phenomenal scenery – while staying all the while in one room.

After all that exertion, participants freshened up and headed from Scenic Cycle across the road for the next leg of the Scenic Tours launch – canapés and French wines at the Sofitel Sydney Wentworth.

The Scenic Cycle experience

France is a relatively new destination for Scenic. The past year has seen a huge increase in visitors wanting to experience French history and scenery and to sample celebrated food and wine while taking a luxury river cruise.

This means that over 10,000 people globally will be travelling to France with Scenic Tours, with over 30,000 room nights booked in Paris, marketing communications manager Jane Moggridge said.

Scenic Tours cycling team

“In addition, next year we will also be launching two next generation Scenic ‘Space-Ships’ – Scenic Jasper and Scenic Opal, which will bring our fleet total to 11.

“Both new ships will boast two Royal Panorama Suites which will be the largest suites on the rivers and the ultimate in private balcony accommodation, plus a new vitality pool on the sun deck.”

In 2015, Scenic we will have four Scenic Space Ships sailing three river regions in France:

  • The Saône and the Rhône in the south;
  • The Seine in the country’s north;
  • And new for 2015 – the three waterways of World Heritage-listed Bordeaux.

The company’s leisurely 10-day Bordeaux itinerary features local natural wonders, historic architecture and gourmet delicacies, providing something for nature lovers, history buffs and food connoisseurs alike. There’s also a 1.2km high-end shopping strip.

Scenic's French wine expert Tom Munro with assistant at Sofitel Sydney Wentworth

Bordeaux is also known for its fabulous range of wines, being France’s largest producing wine-region, turning out an average of 700 million bottles per vintage.

To give agents and media a first-hand taste of this, Scenic’s wine expert Tom Munro was on hand at the Sofitel Sydney Wentworth to take everyone through a tasting of wines from Bordeaux.

Munro not only completed his winemaker’s apprenticeship in Bordeaux but has actually lived in Roquetaillaide Castle which features on Scenic’s Bordeaux itinerary.

Written by Peter Needham

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