Tourico Holidays, the world’s fastest growing wholesale travel brokerage company, today shared data revealing a 22 percent increase in worldwide activity bookings over the last 12 months as a result of adding 1,416 new activities to its global inventory during that time. Tourico forecasts it will have more than 12,000 products available as part of its activities business by the end of the year.
Tourico has seen an increase in bookings across nearly every category of its activities business, including theme park tickets (+12 percent), attraction passes (+37 percent), transfers (+29 percent), multiday guided tours (+34 percent), museums (+30 percent), ski passes (+59 percent), and sporting event (+65 percent).
“Hotels are at the core of Tourico’s business, but travel agents and distributors are increasingly bundling rooms with local ancillary products, like sporting events, ski passes, city tours, and transfers to increase their margins and customer satisfaction,” said Ofir Cohen, Executive Vice President of Global Activities for Tourico Holidays. “By adding another 1,400 activities – many of them in tertiary markets – we can now offer product in 100 new cities around the world.”
Tourico clients have also seen the “25+ Series” – which compiles and localizes a user-friendly list of the most popular activities based on a specific destination – increase by 50 percent. Every product in the “25+ Series” guarantees clients a minimum profit margin of 25 percent.
In an effort to maintain its momentum, Tourico will look to continue adding new activities and attractions to its inventory, particularly in heavy-growth markets such as Asia, Canada and several Arabic speaking countries. The company has recently hired two new ancillary product managers to serve the Asia Pacific region, as well as the Middle East and Canada.
“Activities have tremendous appeal for both business and leisure travelers, so we’ve made a real commitment to ensuring our clients have access to the best offerings at the best price points – regardless of where their customers are heading,” said Cohen.