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Tourico Holidays Introduces New Programs for Driving Partner Profits

October 4, 2014 Tour Operator No Comments Email Email

Tourico Holidays, a leading travel wholesaler, today announced that it has introduced two new sales programs that are designed to pass profit margins on ancillary products directly to clients.

The “25+ Series” and the “Ancillary VIP Program” offer partners profits of up to 70% on activities, attractions and transfers. “25+ Series” compiles and localizes Tourico Holidays’ most popular activities based on a specific destination. The user-friendly list is updated monthly and every product affords clients a minimum profit margin of 25%. Current activities include the Warwick Castle in London and the Miami Open City Tour – Hop-on/Hop-off Bus Tour with 40% profit each, the Shop & Shuttle – Woodbury in New York with 44%, and Dave & Buster’s, which has locations all across the US, with 37%.

The “Ancillary VIP Program” is an incentivized program that offers any client that books over $10,000 in ancillary products through Tourico’s Activities XML Connectivity even further reduced prices. Once the $10,000 threshold has been reached, Tourico cuts its own margin and allows the client to earn up to 70% profit on products sold.

“Tourico Holidays has one of the largest inventories of activities, attractions, and transfers in the travel industry – including more than 5,400 activities and attractions, and over 3,300 transfer options in 937 cities around the world,” said Ofir Cohen, Executive Vice President of Global Activities and Groups for Tourico Holidays. “By creating these programs and marking down prices on our massive inventory, our partners can increase their margins and still offer their clients the best prices in the industry.”

Tourico Holidays offers a diverse selection of activities and attractions that range from the bizarre to the incredible. Travelers can choose to go bull riding in the Fort Worth Stockyards, shark cage diving in South Africa, skydiving in Prague, spelunking in Iceland, or bioluminescent kayaking in Puerto Rico. With this vast inventory at their fingertips, travel agents and online retailers can find the right fit for every client.

“Activities and transfers is a $64 billion dollar global market,” said Cohen. “80% of vacationers shop for their travel activities online and now secondary sellers can use our massive and discounted inventory to widen their margins – or win new business by passing along the savings to their customers.”

Clients interested in participating in these programs may contact their regional sales manager directly or visit the Tourico Holidays booth GV240 at World Travel Market in London from November 3 – 6. As part of the yearlong 20th anniversary celebration, Tourico Holidays is also giving away “free attractions for a year.” To take part in the competition visit:

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