Travel, tourism and hospitality industry leader Graham Perry has been appointed Managing Director of Best Western Hotels & Resorts, Australasia.
The appointment follows Best Western International taking management control of the world-famous brand on June 1 from the Motel Federation of Australia.
His first few weeks have been spent bedding down the operational transition as BWI moves to a Property Direct Relationship with hotels and resorts in Australia and New Zealand.
Perry (pictured) says he’s excited about the opportunity. “Best Western has a positive position in Australia and New Zealand with more than 100 properties and tremendous customer loyalty.
“It’s a fantastic organisation, great history, great people, great hotels. Many of the head office staff have been here for a long time – same with the hotels – and we really have an excellent foundation.
“I want to add to that and to give a sense of vision, leveraging the strength of the Best Western brand and its people to expand the business.”
Immediate goals are to boost the level of services Best Western provides properties such as increasing revenue management capabilities and growing Best Western Rewards, already one of the best programs of its kind.
For Perry, the Best Western role is the latest step in a varied and high-profile career that has included leadership roles in travel, tourism, hospitality, media and technology.
Perry was most recently Chief Executive Officer, Inland NSW while previous roles include CEO See Australia, CEO Traveland, Managing Director Classifieds at Fairfax Media and Managing Director Utell International.
Further information & Pix: Martin Kelly, +61 414 774 978, martin@traveltrends.biz
About Best Western® Hotels & Resorts: Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. There are 110* Best Western hotels in Australia and New Zealand. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, GLō®, Executive Residency by Best Western®, BW Premier CollectionSM by Best Western, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. Over 35 million travellers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. All Best Western and SureStay-branded hotels are independently owned and operated.
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