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Tourism And Hospitality Industry Welcomes Government Vote Of Confidence

May 15, 2014 Association No Comments Email Email

The National Tourism Alliance (NTA) has welcomed the Abbott Government’s budget announcement that
Tourism Australia’s funding for marketing Australia internationally will be spared from cuts, and will in
fact see a bit of a boost.

This is a great vote of confidence in Australia’s largest services export, which has huge potential for growth for the next twenty years. This is good news for the Australian economy, as tourism and hospitality employs more people and injects more money and activity into local economies, especially in regional areas.

“Tourism is a sound investment for the whole economy”, said John Hart, Chairman of the NTA. “We
know that for every dollar tourism earns directly in the Australian economy, it value adds an additional 92
cents to other parts of the economy. This means that if tourism continues to grow and invest, there will
be a very positive flow on effect to the whole economy through stimulating businesses, creating jobs at
all levels, and bringing in dollars from overseas.

“By giving these businesses the support of having a national marketing agency, it means that for the
Government’s investment of around $130 million a year, we see international visitors spend around $30
billion in Australia. With the growing number of visitors from China, it’s a real vote of confidence in the
tourism industry for the Government to boost its existing investment in improving the experience for
Chinese visitors, and promoting Australia’s brand at Australia Week in China.”

The NTA has also applauded the Abbott Government’s firm commitment to drive tourism investment
across Australia, by allocating over $43 million for infrastructure that will help to attract more visitors to
all States and Territories.

Tourism and hospitality businesses are mainly small to medium-sized, and are an important part of local
and regional economies. Businesses across Australia such as land and boat tours and safaris, amusement
parks, accommodation, food and restaurant services, museums, parks, gardens, retailers and transport
operators, are all part of the $41 billion tourism and hospitality industry in Australia that employs about 1
million people.

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