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Tourism Australia Handpicks StudentUniverse to Send a Surge of Young Brits to Australia on Working Holiday Visas

December 5, 2016 Tourist Boards No Comments Email Email

StudentUniverse, a leading resource for student travel discounts, today announced that it has been chosen by Tourism Australia and the Australian Government as one of the commercial partners in the AUD$10 million global youth campaign to increase participation in the Working Holiday Makers program that allows young adults (18-30) from eligible partner countries to work in Australia while having an extended holiday.http://www.rembrandtbkk.com/

In a six month campaign, StudentUniverse will leverage its digital reach, partnerships and deep understanding of the student travel segment to inspire young people to travel to Australia. StudentUniverse has also designed an Australia Work Abroad Package, which includes all of the components to a working holiday experience (return flights from the UK, assistance in confirming a working holiday visa and securing a job in Australia, up to 12 months insurance and a 7-day welcome package) for £1,699. This package will also be made available through Journeys are Made @ GapYear.com.

“It’s great to have StudentUniverse onboard as a partner supporting this campaign. The clever work abroad package they’ve assembled ticks the boxes for any young Brit considering an Australian working holiday,” said John O’Sullivan, Managing Director, Tourism Australia. “This is exactly the sort of deal which will help stimulate interest and bookings. I’m sure it will prove extremely popular,” he said.

Alongside the digital activation elements of the campaign, StudentUniverse has partnered with Topdeck Travel to run experiential on-campus activity at leading UK Universities nationwide. A student from each of the six Universities visited will be given the chance to win a trip to Australia and the opportunity to undertake a working holiday.

“Every year hundreds of thousands of young people work abroad in Australia and have life-changing experiences. Working with Tourism Australia to make this a reality for so many more young Brits is a unique opportunity we’re delighted to be a part of,” said Dan Baker, Head of Marketing, StudentUniverse. “By putting together a comprehensive package that assists the traveller at every stage of the journey and partnering with Tourism Australia to spread the word, our hope is to make working abroad a reality for thousands more Brits in 2017.”

Working Holiday Maker Programmes encourage cultural exchange and closer ties between countries, allowing young travellers to have an extended holiday supplemented by short-term employment in participating countries. UK students can work and holiday in Australia for up to a year with the Working Holiday (subclass 417) visa.

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