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Tourism Australia seeks new MD after McEvoy resigns

October 17, 2013 Corporate, Headline News No Comments Email Email

egtmedia59Tourism Australia is looking for a new managing director after Andrew McEvoy resigned from his position to take up a senior events-related role with Fairfax Media, published of the Sydney Morning Herald, the Melbourne Age, magazines, radio and digital media.

McEvoy will finish with the organisation at the end of the yearand will take up the role of managing director Fairfax Events in January.

Tourism Australia chairman Geoff Dixon congratulated McEvoy on the new role and commended him and the organisation on what have been a highly successful four years.

“Andrew has been an outstanding CEO for Tourism Australia, greatly strengthening the organisation both strategically and operationally, and putting in Rembrandt - www.rembrandtbkkplace a strong and committed management team.”

“His success over the past years was underlined just last week when Tourism Australia was named Best Destination Marketing Campaign at the World Routes Awards 2013. This is the first time a tourism authority has won the top award for its efforts in air service development and airline marketing,” Dixon said.

Dixon said achievements in McEvoy’s time as the head of Tourism Australia had included the development of the Tourism 2020 plan as a blueprint for the nation’s visitor economy; the establishment of There’s Nothing Like Australia as a multiple award winning campaign for Australia; a strengthening of Australia’s tourism marketing efforts into Asia; and the massive growth of Australia’s social media assets including Facebook, Google+, Instagram, Twitter, LinkedIn and Weibo.

“The Australian visitor economy has had three successive years of growth in numbers, nights and spend, achieving its best growth performance since the Olympic year of 2000. The domestic visitor economy has also seen two years of strong growth, putting Australia on track to achieve its 2020 targets,” Dixon said.

Mr Dixon said Andrew and his management team had also been responsible for the highly successful Oprah Winfrey visit; the reprise of the Best Jobs in the World campaign and the recent development of the Restaurant Australia positioning to tap into the world’s desire for great food and wine as part of their travel experience.

Dixon said Tourism Australia would immediately commence an extensive search to find a replacement for McEvoy.

Edited by : Peter Needham

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