In the week leading up to the 2016 Australian Tourism Exchange (ATE16) on Queensland’s Gold Coast, 74 of the world’s top extreme sports athletes have also been on the Gold Coast filming GoPro action camera footage that will be shared with tens of millions of adventure seekers around the world.
The enormous content sharing initiative has formed part of the 2016 GoPro Athlete Summit on the Gold Coast, brought to Australia for the first time in a new partnership between GoPro, Tourism Australia, Tourism and Events Queensland and Gold Coast Tourism.
The line-up of world famous international sporting stars has included Olympians, endurance and adventure athletes, skydivers, swimmers, surfers, snowboarders, wakeboarders, skateboarders, BMX riders, motorcyclists and rally drivers.
Outfitted with multiple GoPro cameras to capture the adventure and landscape from every angle, athletes enjoyed three days of fun activities in the water, on the beaches and the surrounds of the Gold Coast, taking photos, editing their own short videos and sharing their content with millions of fans and followers around the world.
Tourism Australia Managing Director, John O’Sullivan, said the project would help to build further momentum and produce compelling content for its recently launched global campaign focusing on Australia’s world-class aquatic and coastal experiences.
“What better way to create compelling content for our new aquatic and coastal campaign than by hosting more than 70 of the world’s top action sports athletes at one of Australia’s most iconic coastal destinations and for them to then share their adventures and experiences with their fans around the world,” he said. Between them, the athletes boast tens of millions of social media fans and followers. Their content will also be shared by GoPro and Tourism Australia through their own popular social media platforms.
Also travelling to Australia with the GoPro team will be international media from the United States, Europe and China.
“Our athlete summits are an enormous and exciting undertaking, created to celebrate the relationship between GoPro and our family of athletes,” said Todd Ballard, Vice President, Global Sports Entertainment Marketing. “We always want to raise the bar from the prior event and find a venue that everyone will be excited about, and we can’t think of a better place for our first summit outside the US than the Gold Coast of Australia.”
“We’ve actively partnered in this fantastic event because it reflects our city’s healthy, active lifestyle and we are really looking forward to turning it on for the participants. The Gold Coast has a strong and diverse offering of impressive locations for serious adventure seekers and this is a welcome opportunity to showcase our City globally,” said Gold Coast Tourism CEO Martin Winter.
“Queensland is honoured to be the first location outside of the US to host this summit and the Famous for Fun Gold Coast is the ideal place to thrill and inspire these exceptional athletes. To host these well-known athletes and have them share our wonderful state with the world will inspire more travellers to head to Queensland and experience the best address on earth,” Tourism and Events Chief Executive Officer Leanne Coddington said.
Footage from the 2016 GoPro Athlete Summit will also be shown at Tourism Australia’s flagship annual trade event, The Australian Tourism Exchange (ATE16).
Among the GoPro athletes competing were Matt Mingay (stunt rider, Gold Coast); Harley Ingleby (professional surfer, Coffs Harbour); Sage Kotsenburg (Olympic snowboarder, USA); and Jamie Anderson (Olympic snowboarder, USA).
The a series of adrenalin-fuelled challenges they faced included water jet-packing, archery tag, giant slip and slide, bubble football, jet-ski and electric skateboard racing.
Mr O’Sullivan said the opportunity for Australia to host the annual summit came about following a project Tourism Australia did with GoPro for New Year’s Eve, when a series of aquatic-themed short films – also filmed on GoPro cameras – were projected on to the pillars of the Sydney Harbour Bridge.
The 2016 GoPro Athlete Summit took take place on the Gold Coast from 10 to 14 May 2016. To see some of the action visit http://www.australia.com/en/campaigns/gopro-athlete-summit-2016.html.