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Tourism Conference to Help Grow Our Visitor Economy

May 27, 2016 Conferences No Comments Email Email

A record number of South Australian tourism businesses are attending the South Australian Tourism Industry Council’s 7th annual Tourism Conference – Inspiring Industry and Growing Visitation.

 The one-day conference on the 1st of June will have a line-up of more than 22 speakers, seven compelling presentations and 14 practical workshops to choose from.

Key speakers include Mark Wilsdon from the Museum of Old and New Art, Alla Wolf-Tasker from The Lake House in Daylesford, Jeff Ellison from SeaLink Travel Group, Frances-Anne Keeler from Tourism Australia, Siddhartha Kaul from the InterContinental Adelaideand Rodney Harrex from the SA Tourism Commission.

A discussion panel on the sharing economy will also see four industry representatives weigh in on the debate and explore the opportunities and challenges for our State’s tourism industry.

 The record-breaking 270 delegates will also choose from 14 workshops across a range of key streams related to the tourism industry, including Service Excellence, Business Development, Nature-based Tourism, Marketing and Storytelling. (See full speaker line-up attached.)

 A highlight of the Conference will be the Leadership Dinner with special guest Dr David Cropley, international author, researcher and expert in creative problem solving and innovation.

Dr Cropley will define and discuss creativity and innovation and the role they play in economic growth and prosperity, and how we can use them to create and grow a sustainable tourism industry.

South Australian Tourism Industry Council General Manager Shaun de Bruyn says the 2016 Conference will encourage thought leadership and support tourism businesses in achieving success through the promotion of service excellence and best business practice.

“Each year, the SATIC Tourism Conference has a reputation for presenting impressive speakers and relevant workshops, and 2016 is no exception,” Mr de Bruyn says.

“Our program has been developed to inspire the industry, grow visitors and build tourism as an innovative and competitive industry that greatly contributes to the South Australian economy.”

Tourism Minister Leon Bignell said the South Australian Government has a strong relationship with the tourism industry and is proud to support the SATIC Conference.

“Tourism is big business made up of many small to medium size operators,” Minister Bignell said.

“It is one of South Australia’s key economic drivers. Which is why the State Government has committed $35 million additional funding in this year’s state budget to help grow the visitor economy to $8 billion by 2020.

”The total visitor expenditure in the tourism industry is at an all-time high of $5.6 billion and game changers such as the redeveloped Adelaide Oval are helping to put SA on the map as we market our state to the world.”

After participating in a full day of conference activities, delegates & presenters are also invited to attend a networking function to share experiences and identify opportunities.

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