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Tourism Fiji Announces Winners of Fiji Matai Social Campaign

May 25, 2016 Accolades No Comments Email Email

Tourism Fiji has announced Ms Andressa Fanganiello from Australia and Ms Maia Hiini from New Zealand as the winners of its #FijiMatai Social Media Campaign.

The two travel agents, who are part of the Fiji Matai Programme, have won themselves a return trip to Fiji with Fiji Airways. The #FijiMatai Social Media Campaign ran from 27 February until the end of April.

The campaign was initially organised to populate the Matai page with images taken by Tourism Fiji’s Matai Agents when they were in Fiji for the annual Frontliner’s Famil earlier this year.

However, due to the impacts of Cyclone Winston, Tourism Fiji partnered with Fiji Airways through the Tourism Action Group to take advantage of the campaign and send out the message that despite the destruction caused by the natural disaster, Fiji was still open for business.

Tourism Fiji’s Regional Director, Ms Carlah Walton says the annual Frontliner’s Famil is a much anticipated event on the Australian agent calendar.

“This year it was more important than ever to showcase that Fiji was still open for business and the importance of the Australian market to Fiji.  I congratulate all the agents who participated in the social media competition as there were some amazing shots taken reflecting Fiji’s beauty, but a special congratulations to Andressa Fanganiello – it was an outstanding photo!”

The campaign also served as a platform for the Fiji Matai Agents to share with their networks the diverse tourism products and services that Fiji has to offer and promote the hashtag, #FijiNow.

“Social Media is becoming a much more important medium for our frontline travel agents to promote their experiences onto their social audiences many of whom are customers. It’s a fantastic way to showcase a great holiday experience and make it an aspiration for everyone who views. Congratulations to Maia Hiini – Great Photo!” Tourism Fiji’s New Zealand Regional Director adds.

Vodafone Fiji provided the Matai Agents free SIM-cards for the campaign, which included; 2GB Free Data, free $10 recharge (local/international calls), free 100 minutes call and 100 SMS on the same network.

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