Tourism Fiji will close its South Korea Regional Office on 31 December 2015 and refocus its resources in support of the market initiative by the national carrier and expansion of services in the Asian region.
The announcement by Fiji Airways of its new flight service between Nadi and Singapore beginning April 2016 provided the catalyst for the Tourism Fiji Board of Directors to support this exciting initiative and the chosen strategy of Tourism Fiji as the National Tourism Office (NTO) for the upcoming year.
Tourism Fiji opened its Korea Regional Office in Seoul during 2013, where Ms Daisy Park has served in the capacity of Regional Director.
“The decision to close the Korea office is a well-considered and strategic one for Tourism Fiji as we expand our footprint in the Asian Market. With our national carrier Fiji Airways opening up the Nadi-Singapore route from April 2016, it provides a range of partnership opportunities that we, as the NTO, need to focus and capitalise upon,” Tourism Fiji Executive Chairman, Mr Truman Bradley says.
“We want to bring more tourists into Fiji, help grow the Fijian economy and keep improving Fiji’s image as an aspirational travel destination for people from all over the world. This means Tourism Fiji needs to be proactive and continue to evolve to market Destination Fiji – realigning our strategic objectives as and when needed as part of Team Fiji,” he explains.
Whilst South Korea remains a source market contributor for Fiji, in 2014 some 5,600 visitor arrivals were recorded. This year to October 2015, there were approximately 5,200 visitor arrivals from Korea being a 0.8% contribution to the overall visitor arrivals into the country.
“Tourism Fiji sincerely thanks Ms Daisy Park as Regional Director for driving Tourism Fiji’s past marketing initiatives in Korea. We acknowledge her contributions in promoting Destination Fiji in Korea and we wish her the very best in her future endeavours,” Mr Bradley adds.