To cater for the growing information needs of the affluent Chinese traveller to Fiji, Tourism Fiji is conducting roadshows in nine cities across the Greater China region including Taipei, Beijing, Shanghai, Chengdu, Guangzhou, Nanjing, Ningbo, Shenzhen and Hong Kong.
The roadshow, jointly hosted by Tourism Fiji and its partners Tour Managers and Rosie Holiday’s serves as a platform for tourism suppliers from Fiji and China to seek business opportunities as well as showcase the experiential voyages that await them in pure tropical Fiji – home to the happiest people in the world.
More than 800 agents are expected to attend the roadshow that will last around a month.
“Chinese travellers to Fiji are always fascinated with the natural beauty of our lush tropical islands that are complimented by the genuine hospitality of our living culture. Whether it’s a family holiday, wedding or honeymoon, or an adrenaline fix you’re after – Fiji offers diverse experiences that will fill your heart with happiness and your cameras with memories,” Tourism Fiji’s Marketing Manager, Asia, Ms Kathy Koyamaibole says.
“China is one of our key target markets that has magnified each dollar we’ve invested by an averaged 15 times more revenue from the cooperation’s we engage via Tour Mangers and Rosie Holidays. Taking into account that we’ve also surpassed our targeted visitor arrivals for the first six months of 2015 by 23%, this is only testament that the Chinese audience have become increasingly aware of holidaying and investing in Fiji.”
“During this roadshow, we hope to provide more tailor made packages and create a more travel-friendly itinerary for Chinese tourists through this roadshow and other initiatives to come,” Ms Koyamaibole adds.
In recent years, China has been one of the fastest growing segments among Fiji’s major markets. According to the Fiji Bureau of Statistics, China market saw an increase of 21% growth in visitor arrival numbers in 2014. The monthly trends of Chinese visitors to Fiji peak during Chinese New Year, Summer break, and Golden Week.