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Tourism Industry Marketing Partnerships Now Available With The Legendary Pacific Coast

April 24, 2014 Destination Global No Comments Email Email

North Coast Tourism operators can benefit from exposure to The Legendary Pacific Coast’s 26 million potential visitors if they join The Legendary Pacific Coast as a marketing partner by May 30 or by April 30 for an early bird discount.

A new $55 Entry Level partnership gives new tourism partners a listing on The Legendary Pacific Coast websitewww.pacificcoast.com.au and opens opportunities to participate in national and international campaigns to attract more visitors along this Sydney to Brisbane tourist drive. A new website will be launched on-line and across all smart phones in August.

Other partnership levels additionally offer inclusion in The Legendry Pacific Coast annual Touring Guide now distributed through 400 plus partners, Visitor Information Centres along the route,  Sydney Visitor Centres, Gold Coast International and Domestic Airport and Newcastle Airport.

Long-time marketing partner, Mark Ennor from Bellrowan Valley Horse Riding in Greater Port Macquarie knows the partnership benefits and says: “The Legendary Pacific Coast’s marketing reach far exceeds anything Bellrowan could achieve on its own.”

“We are proud to be part of The Legendary Pacific Coast and its continued growth and success.”

The Legendary Pacific Coast now spearheads major marketing campaigns for the region from the Central Coast in the south to The Tweed in the north working with Destination NSW, local government tourism bodies and its growing number of tourism industry partners.

“This year we celebrate a 4.9 per cent increase in domestic visitor nights across the drive and a staggering 29.4 per cent increase in international,” said North Coast Destination Network Executive Officer, Ms Belinda Novicky.

“Our mission is to continue to increase visitation and expenditure by 7 per cent by 2020 and to become Australia’s top tourism drive.

“Industry marketing partnerships are a key to our continued success that has seen partnership more than double in the past two years with website visits peaking at more than 125,000 and iPhone app downloads up to more than 10,000.

Any tourism businesses wanting to join The Legendary Pacific Coast should contact: Domestic Marketing Manager, Ms Kim MacDonald on 0428 744 006 Belinda Novicky on 0400 033 663 or visit http://pacificcoast.com.au/media-and-trade for more partnership details.

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