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Tourism Ireland welcomes exceptional +30% growth from Australia & New Zealand!

May 29, 2015 Destination Europe No Comments Email Email

2015 is off to a really positive start, with today’s figures from the CSO (Central Statistics Office) indicating growth of +14% in overseas visitors to the Republic of Ireland for February to April 2015.

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That means Ireland has welcomed an additional 212,000 visitors over the same three-month period in 2014. This is good news indeed, with the increase in visitor numbers from overseas helping to boost employment and economic recovery around the country.

Diane Butler, Manager Australia & New Zealand of Tourism Ireland, said:  “Today’s figures represent a stunning start to the year. It’s been another record three months for visitor numbers from Australia and New Zealand (+30%) and furthermore, our latest stats show our average length of stay has increased to 13 nights.”

Overall, overseas visitor numbers are up almost +14% between February and April 2015 – 212,000 additional visitors.

  • Great Britain: GB recorded growth of +10% for February to April – 72,200 extra British visitors over the same three months in 2014.
  • North America: visitor numbers from the United States and Canada are up +20%, almost 40,000 extra visitors. Ireland now welcomes 10% of all American visitors to Europe – particularly noteworthy given the intense competition from other destinations.
  • Mainland Europe: the three-month period of February to April has seen an exceptional performance from Mainland Europe (up +15% or 82,200 extra arrivals) – with markets like Italy (+42%), Spain (+25%), France (+15%), Germany (+10%) and Benelux (+11%) all recording fantastic growth.

Butler continued: “Promoting the Wild Atlantic Way and the Causeway Coastal Route continues to be a major focus for Tourism Ireland; we are also showcasing the new ‘Ireland’s Ancient East’ and ‘Dublin Discovery Trail’.  Sporting events, such as The Irish Open at Royal County Down will also be a boost interest in Ireland, as will the RWC2015, being held in England and Wales.

2015 also marks 150 years since the birth of world-renowned Irish poet and Nobel laureate, WB Yeats, and Tourism Ireland is promoting Yeats2015 – particularly to our ‘culturally curious’ audience. This year has also been designated ID2015 (The Year of Irish design), a showcase of the best of Irish design.”

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