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Tourism Kuranda awarded for business acumen

February 4, 2014 Accolades No Comments Email Email

Tourism Kuranda has won the Mareeba Shire Council 2014 Australia Day Award for making a significant contribution to the development of commerce and industry in the Shire.

Mareeba Shire Council Deputy Mayor Councillor Jenny Jensen said the award was a great recognition of the outstanding achievements of Tourism Kuranda. 

Australia Day Awards 2014 Marc & Deputy Mayor Jenny Jensen“The Kuranda brand is a shining beacon in the tourism industry and is a product of a progressive and captivating marketing approach along with dogged determination to be market leaders,” she said.

“Full marks to the Village in the Rainforest and all involved.”

Tourism Kuranda Executive Officer Marc Sleeman said Tourism Kuranda had contributed to both the Kuranda community and local businesses by developing new initiatives and attracting tourists into the village.

“As a result of the continued work by this volunteer organisation there has been a successful collaboration between commercial operators and the local village community,” he said.

“Our annual signature events Easter in the Park and the Kuranda Festival, combined with strategic brand advertising, have ensured Kuranda maintains a strong position in the tourism market and will continue to move forward as a destination.”

Tourism Kuranda Chair Melanie Wicks said winning the Australia Day Award gave Tourism Kuranda the acknowledgement and recognition that the organisation was doing a good job for Kuranda.

“That’s a great reward for all the months, indeed years, of hard work put in by the Tourism Kuranda committee which is made up of volunteers who care a great deal about the welfare of the village and the future of the tourism industry,” she said.

“They give a huge amount of time and experience to provide the strategic guidance required to wisely spend the funds raised through the Kuranda Benefitted Area Levy.

“Supporting the committee is Marc Sleeman, who as our Executive Officer makes it all happen on the ground and he deserves to take the credit for this award. “

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