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Tourism Malaysia Boosts Awareness Of VMY 2014 In Yangon & Bangkok

October 8, 2013 Destination ASEAN No Comments Email Email

Tourism-MalaysiaIn line with its effort to boost awareness of the celebration of Visit Malaysia Year (VMY) 2014, Tourism Malaysia will be organising a travel trade programme for trade members in Myanmar and Thailand.

The special programme, comprising a travel mart, seminar and networking dinner, is scheduled to take place at Traders Hotel Yangon on 7 October and Plaza Athénée Bangkok, A Royal Méridien Hotel on 9 October.

The travel mart will provide a platform for invited travel trade members in Yangon and Bangkok to network with Malaysian delegates, in an effort to encourage greater cooperation and formation of more tourism products and tour packages, particularly during VMY 2014.

Prior to the travel mart, the guests are scheduled to attend a briefing on VMY 2014, followed by several presentations by Malaysian industry players and tourism product owners such as Legoland, Science Discoveries, Resorts World Genting Theme Park, Sunway Lagoon, and tour operators.

In addition, there will also be a briefing on the ASEAN Tourism Forum (ATF), which Malaysia will be hosting next year from 16 to 23 January in Kuching, Sarawak. The prestigious event, scheduled to be attended by tourism ministers, senior officials, tourism industry players, and international media, is set to kick off VMY 2014 with a bang.

In the evening, Tourism Malaysia will organise a VMY 2014 Gala Night, hosted by its Deputy Director General (Promotion) Madam Chong Yoke Har.

Besides promoting VMY 2014, the dinner is held to thank the local travel trade members and media for their continued support and assistance in promoting Malaysia.

The Malaysian delegation is comprised of 17 organisations including Legoland Malaysia, Sunway Lagoon, Resorts World Genting Theme Park, and travel agents.

In 2012, Malaysia received 1,263,024 tourists from Thailand, making it the fourth top tourist generating market to Malaysia. For the first half of this year, a total of 581,642 Thai tourists visited Malaysia.

Arrivals from Myanmar were 83,473 last year. For the first half of 2013, Malaysia received a total of 50,213 tourists from Myanmar, which signified an increase of 19.8% compared to the same period last year.

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