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Tourism Malaysia Crowns Japan Association Travel Agents Award

September 27, 2013 Destination North Asia No Comments Email Email

egtmedia59The JATA TABIHAKU Travel Showcase 2013 highlighted Tourism Malaysia as the prestigious Japan Association of Travel Agents (JATA) Award of Excellence in the tourism board and embassy category. 

This award presented in one of Asia’s largest travel showcase, conferred to Tourism Malaysia in recognition of its efforts in promoting and enducing tourism exchanges between Japan and Malaysia, including a joint initiative called the Jata 1 Million

The arrivals of Japanese tourists in Malaysia last year increased by 21.5%, reaching 470,008 from a total of 25.03 million tourists.  According to the Tourism Ministry, the figures in 2011 were 386,974.

“We are proud to be a major sponsor of the JATA TABIHAKU Travel Showcase. It is a great platform for Malaysia to make its presence felt and to help promote Visit Malaysia Year 2014.

“I am delighted that all our efforts and strategies have been fruitful,” stated Tourism and Culture Minister Datuk Seri Mohamed Nazri Aziz after receiving the award in Tokyo on behalf of Tourism Malaysia.

The JATA TABIHAKU Travel Showcase ended with the Malaysian pavilion offering visitors various VMY 2014 holiday packages as well as discounts via the Friends of Malaysia Card.  This has set a high standard for the tourism industry as a whole.

Written by : Richard Visavutanont

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