Tourism Malaysia Penang has partnered with Penang Global Tourism to promote the Pearl of the Orient as an attractive golf tourism destination with the organizing of the 1st Penang International Golf Tourism Challenge 2015.
The tournament, which takes place on 10 May at the Penang Golf Club, sees 110 golfers from Malaysia, Thailand, Indonesia, South Korea and Japan taking part. Joining the ranks of sponsors for this tournament are corporations such as DRB HICOM, Public Gold, Star Cruises, Firefly, Malaysia Airlines, Garuda Indonesia, Dragon Air and Hop on Holidays Sdn Bhd.
Penang has always been known as a food, culture and heritage paradise. Not only has it been recognized by UNESCO as a World Heritage Site, but Lonely Planet, the well-known authority on travel, has listed Penang as the top food destination in 2014. With the smart-partnership between Tourism Malaysia Penang and Penang Global Tourism to promote golf, the island paradise is set to welcome more golfers to experience an exciting combination of sun, sea, food, culture and golf.
Background on golf tourism in Malaysia
Golf tourism has been one of the main agendas of Tourism Malaysia, which started promoting golf tourism more than 20 years ago with its home-grown event, World Amateur Inter-Team Golf Championship (WAITGC).
For its initiatives in promoting and developing the golf tourism industry, the tourism board was recognized by IAGTO, the global golf tourism association, with a Diamond Award in April 2015. IAGTO cited Tourism Malaysia’s support for the establishment of the Malaysia Golf Tourism Association (MGTA) as being a key driver for the industry.
Last November, Malaysia was also recognized as the Best Golf Destination in Asia at the World Golf Awards held in Portugal. Today, Malaysia is the host of four major international-class golf tournaments every year, namely the EuroAsia Cup, Maybank Malaysia Open, Sime Darby LPGA Malaysia and CIMB Classic.
All these efforts have borne fruit for Malaysia with RM312 million golf tourism revenue recorded in 2014 compared to RM305 million golf tourism revenue in 2013.