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Tourism Malaysia Receives Trophy Innovation Award

July 3, 2014 Accolades No Comments Email Email

Tourism Malaysia received the Trophy Innovation Award 2014 in the “Best Innovation for Communication Campaign by Foreign Destinations” category at the event held in Paris on 26 June.

The Ambassador of Malaysia to France His Excellency Tan Sri Ismail Omar and the Director of Tourism Malaysia (France, Spain and Portugal) Abdul Rahim Haron accepted the award on behalf of Malaysia.

“The effectiveness of digital communication and social media has truly helped us advance our reach throughout the country, and most importantly it enabled us to regularly engage socially with the market here, as well as share the best that Malaysia has to offer,” said Abdul Rahim after receiving the award.

The 3rd edition of the Trophy Innovation Award was organised by France’s leading travel trade magazine L’Écho touristique. The winners were chosen by a panel of eight distinguished judges who are key decision makers from the French travel and tourism industry.

Tourism Malaysia through its Paris office submitted its entry on the effectiveness of its creative communications campaign, launched in January 2013, in raising the awareness of the Visit Malaysia Year 2014 campaign among tourism industry players, media and the general public. An innovative communication plan created a wider accessibility to consumers, which efficiently promoted Malaysia.

The domestic tagline, themed ‘Malaisie – Fascinante Depuis Toujours’ or ‘Malaysia – Always Fascinating’, helped build the claim on events, festivals and promotions that visitors can look forward  to when they visit Malaysia in 2013-2014 .

For the campaign to be successful, Tourism Malaysia Paris integrated its local campaign with global advertising efforts, combining the strengths of digital/social communication with strategic marketing actions, partnerships, public relations, distribution, training and familiarisation.

In 2013, Malaysia welcomed 145,108 French tourists, which was an increase of 6.6% compared to the previous year. To date, Tourism Malaysia Paris has 31,144 fans on Facebook!

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