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Tourism Malaysia Vietnam Organises Roadshow To Promote VMY 2014

July 8, 2013 Destination ASEAN No Comments Email Email

Tourism-MalaysiaTourism Malaysia office in Vietnam has successfully completed a roadshow in June at major cities in the country to raise awareness on the celebration of Visit Malaysia Year (VMY) 2014.
The roadshow started in Hanoi on the 18th at Sheraton Hanoi Hotel, followed by Ho Chi Minh City on the 20th at New World Saigon Hotel and finally in Hoi An on the 22nd at Hoi An Hotel, which was also in conjunction with the 5th Quang Nam Heritage Festival 2013.

The Director of Tourism Malaysia Vietnam Mohd Akbal Setia said that the roadshow combined various activities such as business matching and networking between Malaysian sellers (tour operators, hoteliers, theme parks, and corporate entities) and leading travel agents and airlines in Vietnam.

“There were product presentations that provided useful information about new tourist attractions and destinations in Malaysia, as well as the incentives provided by the Malaysian government to our partners in Vietnam. We also introduced them to the business opportunities, trade fairs and exhibitions available in Malaysia,” explained Mohd Akbal.

Visitors to the roadshow also had the opportunity to grab special VMY promotional tour packages to Malaysia at discounted prices such as the 4-day/3-night packages from Hanoi at only $399 and from Ho Chi Minh City at $328.

They also had a glimpse of Malaysian culture such as the country’s traditional cultural dances, teh tarik (pulled tea) and hand-drawn henna, besides getting a snap shot with Malaysians in their traditional costumes.

The year 2013 also marks the 40th anniversary of diplomatic relations between Vietnam and Malaysia. Hence, the roadshow also strengthened diplomatic ties and bilateral cooperation between the two nations in the fields of economics and culture, besides tourism.

The roadshow was organised together with the Malaysian Embassy in Vietnam, Malaysia External Trade Development Corporation (MATRADE), Malaysia Business Chamber, Vietnam’s Association of Foreign Invested Enterprises and Malaysia Airlines (MAS) and Vietnam Airlines.

Media partners were Travellive Magazine (Hoa & Le Communications), Nam Huong Corporation, and Golf & Life Magazine, while sponsors for the programme were two famous photo labs namely Thanh Thanh Digital in Hanoi and Minh Tam Pro Lab in Ho Chi Minh City.

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