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This week Memphis Tourism launched their latest tourism video, Get Outside in Memphis, encouraging people to get outdoors and experience the lesser-known sides of the world famous city.

From kayaking on the Mississippi to zip-lining through Shelby Farms Park, the great outdoors of Memphis offers a host of little known activities for the whole family, and the Get Outside in Memphis campaign is designed to showcase exactly that.

The three minute video comes with a warning – that it’s likely to make you want to get outside and explore Memphis – and targets both international and local visitors. With highlights of some of the city’s more iconic attractions including Beale Street, incredible food and BBQ locations and competitions, and its unparalleled live music scene, the new campaign manages to showcase an incredible variety and array of reasons to visit one of the USA’s most memorable destinations.