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Tourism New Zealand Brings More Magic To Aussie Travelers

May 9, 2014 Destination Global No Comments Email Email

Tourism New Zealand is making the winter experience more magical for Australian travelers
with their latest advertising campaign.

Tourism New Zealand has partnered with Air New Zealand using aspirational campaign propositions to encourage Australians to discover more winter magic adventures with friends in New Zealand.

The winter campaign runs from 14April – 30June leading with TV advertising and heavy online placements across key news sites. Travel partner Air New Zealand has also been tagged in all of Tourism New Zealand’s creative assets to achieve complimentary messaging.

Tony Saunders, Tourism New Zealand General Manager Australia feels the continuation of the ‘more magic in every day’ theme shows travelers exactly what the New Zealand winter experience is like both on and off the slopes.

“This is the third year we’ve promoted ‘more magic in every day’, which has proven very effective with enticing Australians to travel across the Tasman for a winter holiday.

This year’s campaign will take the exiting proposition one step further as we work to attract occasional winter
holiday makers and skiers with the many attractions New Zealand has to offer in addition to snow,” he said.
In response to the winter demand, Air New Zealand and Virgin Australia have announced they will operate an
additional 40,000 seats to and from Queenstown over the peak winter period. Jetstar and Qantas have also
announced extra seasonal flights between Sydney and Queenstown to cater to the ever growing demand for New Zealand winter travel from Australia’s eastern seaboard.

Air New Zealand General Manager Australia, Leanne Geraghty said Queenstown has experienced exponential
growth in recent years.

“Through our alliance with Virgin Australia, we are delighted to offer more Australian winter holiday makers direct access to the NZ slopes and working with Tourism New Zealand broadens the reach of our direct access message to Australians considering to travel to New Zealand this winter.”

New Zealand South Island ski and snow holidays have been on the increase for Australians since 2005. Over the last decade arrivals have grown significantly, especially direct arrivals into Queenstown during the winter peak months from July to September.

Tourism New Zealand’s research shows Australian visitors are more likely to travel to New Zealand for winter, indicating ski and snow activities work well in attracting new visitation to the country.

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