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Tourism New Zealand Launches New Trade Website

March 11, 2014 Tourist Boards No Comments Email Email

Today Tourism New Zealand launches its new trade website which is now aligned with to provide a consistent look and feel.

As the primary source of information to help travel sellers learn more about New Zealand and how to sell it, the site provides training tools and resources such as online modules and the 100% Pure New Zealand Specialist programme.

The redevelopment was initiated to ensure the site provides current, relevant educational resources and tools – both to those new to selling New Zealand and those familiar with the country, the products and experiences available. 

Tourism New Zealand’s General Manager Australia, Tony Saunders said the new trade website provides a strong platform to further promote the 100% Pure New Zealand Specialist programme.

“The 100% Pure New Zealand Specialist programme is a free online training tool that assists thousands of travel sellers to increase their knowledge, capability, and sales of New Zealand as a destination,” he said.

To help shape the new direction of the website and ensure content meet audience’s needs, research was completed in three offshore markets including Australia, with travel agents and product managers testing website prototypes and completing tailored interviews. 

“New content providing regional selling points has been added and new itineraries have also been developed and added for each region,” Mr Saunders added. 

The website is now available in English, Korean, simplified Chinese and Japanese, and will be translated into French, Portuguese, Latin American Spanish and Bahasa Indonesia in the coming months.

While big changes have been made, Tourism New Zealand will continually update and develop the website to ensure the content stays fresh and relevant.

To learn more about Tourism New Zealand’s trade activity visit:

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