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Tourism NZ coup as Aussie bachelorette Sam finds love

October 16, 2015 Destination Global, Headline News No Comments Print Print Email Email

egtmedia59Tourism New Zealand has scored a high-profile ratings coup with the announcement that New Zealand will be the destination for the season finale of the Australian reality series The Bachelorette. It will showcase New Zealand throughout Australia as the ultimate romantic destination.

New Zealand is the only international destination to be showcased in the series, which has seen record ratings. The finale is projected to reach over 1.4 million Australian viewers.

The final episode will see bachelorette Sam Frost make her first ever trip to New Zealand along with the two final contestants where they will experience  the romance of New Zealand’s North Island exploring the Rotorua and Auckland regions.

The Bachelorette - Sam Frost

The Bachelorette – Sam Frost

Filming took place in July 2015 and was supported by Tourism New Zealand’s International Media Programme.

Tourism New Zealand general manager Australia, Tony Saunders was thrilled to have secured the opportunity to film the first ever Bachelorette finale in New Zealand.

“Australia is a priority market for Tourism New Zealand and broadcast opportunities such as this provide high-profile coverage and exposure of New Zealand to excite and motivate our target market to travel here on a scale much greater than we can achieve through marketing campaign activity alone.

“The Bachelorette supports Tourism New Zealand’s activity to attract both high value and first time Australian visitors to New Zealand this coming autumn – profiling New Zealand as the perfect location for a luxury getaway or weekend break.”

The 90-minute episode will see The Bachelorette, along with her two suitors, visit Rotorua and Auckland, experiencing a taste of what the regions have to offer, from white-water rafting through to Waiheke Island and luxury sailing in Auckland.

Frost’s family from Melbourne will join her in New Zealand to meet the final two bachelors. Frost will then choose ‘the one’ at the final rose ceremony in one of the Matakana Coast area regional parks, north of Auckland.

“We’re confident the final episode will inspire viewers to consider what New Zealand has to offer and make the short trip across the Tasman,” Saunders said.

Bachelorette Sam Frost, said New Zealand took her breath away.

“I absolutely loved it. New Zealand is stunning! I couldn’t get over how gorgeous it was. All of the people in New Zealand were so lovely and welcoming and there is still so much more I want to explore.”

The show was supported by Air New Zealand and Regional Tourism Organisations Destination Rotorua and Auckland Tourism, Events and Economic Development (ATEED).

ATEED Manager Tourism Jason Hill said it was great to have had the opportunity to be able to showcase Auckland’s diversity on such a popular Australian television series.

“We are continually looking at innovative and creative ways to attract more Australian visitors to Auckland.”

The season finale airs on Network TEN on Thursday, 22 October 2015 and will be supported with social media activity and a consumer promotion in conjunction with Network TEN.

Edited by Peter Needham

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