The Tourism Authority of Thailand (TAT) Los Angeles and New York Offices partnered with Williams-Sonoma for once-in-a-lifetime culinary experience sweepstakes to Bangkok, Chiang Mai and Phuket, Thailand.
Williams-Sonoma debuted a new line of Thai inspired housewares and food products earlier this year in their 244 stores throughout the United States and Canada. To coincide with the product launch, TAT sponsored a culinary trip for two to Thailand that was open to citizens of the United States and its territories.
The trip for 2 included:
- International round-trip airfare from the United States to Bangkok with domestic airfare between Bangkok-Chiang Mai-Phuket, plus all transfers.
- 2-night stay at the Mandarin Oriental Bangkok plus a Thai cooking class, a cultural tour of Bangkok and a 60-minute traditional Thai massage.
- 2-night stay at Four Seasons Chiang Mai with a Thai cooking class for two.
- 2-night stay at Sri Panwa Phuket with a Thai cooking class for two.
The “Taste of Thailand” product launch and sweepstakes were featured in Williams-Sonoma’s catalogue that was distributed to over 5 million homes in the United States, as well as distributed in their 244 stores. Williams-Sonoma also created dedicated e-blasts to their 4 million+ subscribers, as well as built a dedicated sweepstakes webpage. Over 30,000 entrees were submitted for the sweepstakes.
Mrs. Pataraporn Sithivanich, TAT’s Executive Director for the Americas Region said, “We were thrilled to partner with Williams-Sonoma on the ‘Taste of Thailand’ product launch. They showcased Thailand at its best, and we look forward to a long-term relationship that highlights Thailand’s wonderful cuisine, inspired fabrics and housewares.”
To promote the product launch and sweepstakes, TAT hosted in-store cooking demonstrations in California and New York with Thai celebrity chef Arnold Myint. Myint created a Thai lettuce wrap that incorporated several of the new food products. TAT presented attendees at the demonstrations with beautiful Thai porcelain and pottery gifts.