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Tourism outlook positive but dollar may bite outbound

September 18, 2015 Destination Global, Headline News No Comments Email Email

egtmedia59The number of Australians holidaying overseas held steady during the year ending June 2015, after growing by over 130% between 2006 and 2014.

“The lower value of the Australian dollar may encourage more Australians to holiday at home in the approaching summer holiday season,” TRA commented.

The latest report by Tourism Research Australia, looking at the year ending June 2015, paints an optimistic overall portrait of Australia’s travel outlook. http://eventscrm.ttgasia.com/ttg2016/itcmchina/buyer/itcmbuyer.asp?code=GlobalTravelMedia

In total, tourism contributed AUD 107 billion in expenditure for the year ending June 2015. This, along with AUD 53.7 billion in the investment pipeline, confirms the
industry’s position as a key pillar of Australia’s economic prosperity. With mining having gone off the boil, the crucial contribution of tourism stands out strongly.

The year ending June 2015 saw a continuation of growth in domestic travel with overnight trips up 5% to 83.2 million, nights increasing 6% to 313 million and spend growing 4% to AUD 55.4 billion. Day trips also increased 2% to reach 169 million for the year, while day spend remained steady at AUD 18.3 billion.

“On the back of strong growth in the international sector for the same period,  domestic results place tourism in a good position to boost Australia’s economy,” TRA said.

Key elements:

  • The number of Australians holidaying overseas held steady during the year ending June 2015, after growing by over 130% between 2006 and 2014.
  • The number of Australians travelling for business grew to 17.3 million and visits to friends and relatives reached 29.5 million. These contributed most to the growth in domestic overnight trips during the year ending June 2015.
  • Holiday expenditure increased marginally to AUD 27 billion accounting for 49% of all domestic overnight spend. However, overnight trips for holiday weakened slightly to 33.1 million during the year, due largely to those aged 15 to 24 years and family groups taking fewer trips for this purpose.
  • Interstate domestic overnight trips increased by 7% to 27 million during the year – these trips are important for domestic tourism as they typically involve longer stays and visits to more locations.
  • While they only account for 32% of all trips, interstate trips are significant contributors to nights (43%, or 136 million) and to all domestic overnight
    spend (54%, or AUD 30.2 billion).

Edited by Peter Needham

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