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Tourism spotlight switches to Sydney’s west

September 8, 2017 Headline News No Comments Email Email

Sydney’s highest-profile tourist attractions – such as Bondi Beach, the Sydney Opera House and Sydney Harbour Bridge – lie in the city’s east, but a campaign, backed by the NSW State Government and business groups, is under way to drive visitor growth to the west.

The Western Sydney Business Chamber and the Western Sydney Business Connection are backing the NSW Government’s newly released Western Sydney Visitor Economy Strategy.

Launching the strategy, NSW Minister for Tourism and Major Events, Adam Marshall, described Western Sydney as one of Australia’s largest, fastest growing and most diverse economies.

“I am delighted to announce that we have engaged with some of the region’s key partners to help place Western Sydney at the forefront of more visitors’ minds,” he said.

“This region already has a strong appeal for leisure visitors, visiting friends and relatives and business events travellers, but we know there is still more we can do to grow visitation even further.”

Tourism & Transport Forum Australia (TTF) chief executive Margy Osmond said the collaboration between state government and business groups was what was needed to begin to unlock the tourism potential of the region.

“The visitor economy is Western Sydney’s sleeping giant,” Osmond said.

“The region has all the ingredients to become one of Australia’s ‘must-visit’ destinations, but has lacked a unified approach between government, industry and the community to managing and marketing the area and to developing a single, long-term destination management strategy and plan.”

The Western Sydney Business Chamber and the Western Sydney Business Connection will also receive AUD 200,000 to deliver several activities which will help the Government determine the most effective model to deliver future visitor economy initiatives for Western Sydney.

Western Sydney Business Chamber Director, David Borger, said having the right strategy in place was key to the continued growth of Western Sydney’s visitor economy.

“Contrary to popular belief there is a huge visitor economy in Western Sydney and there is a lot of investment going on in the region,” Borger said.

“This support from the NSW Government will give us a chance to really think about all the attractions Western Sydney has to offer.”

The Western Sydney Business Connection General Manager, Amanda Brisot, said the population of Western Sydney is set to grow by more than a million over the next 20 years, including in the West and South West districts.

“Western Sydney is extremely important to the NSW visitor economy, currently accounting for approximately one in four overnight visitors to Sydney and we look forward to capitalising on the unique opportunities presented by this significant population growth,” Brisot said.

Osmond pointed out that Western Sydney was home to Australia’s most culturally diverse population, “while the Indigenous population of Greater Western Sydney is one of the largest single Indigenous communities in Australia”.

Western Sydney boasted a range of cultural, sporting, natural and recreational assets that couldn’t be found anywhere else in the country, she said.

Written by Peter Needham

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