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Tourism Training for Chinese Market Tour Guides

August 29, 2016 Tourist Boards No Comments Email Email

The peak tourism body from China’s Guangdong Province has shown a keen interest in providing training for local tour guides in the region who cater to Chinese travellers.

The training, which would focus on capacity building of local tour guides, will help Pacific island countries improve on their product and service delivery to the growing inbound Chinese tourism market.


A nine-member delegation from the Guangdong Provincial Tourism Administration met with the South Pacific Tourism Organisation (SPTO) this week to strengthen ties between the two organisations and explore opportunities for collaboration, specifically in the provision of training and capacity building of tour guides in the region.

This follows an official partnership agreement signed by the two parties last year, which SPTO hopes will increase the awareness and visibility of Pacific island destinations in Guangdong Province and attract more outbound tourists from the province to the region.

With over 104 million residents, Guangdong is the most populous province in China. If a fraction of this population visits the South Pacific, the region could benefit tremendously from the economic activities generated by the boost in Chinese visitor numbers.

The World Tourism Organization predicts that China will become the largest travel destination and the fourth largest source country by 2020. In that year, there will be 137.10 million international travellers to the country, taking up 8.6% of the global share, and 100 million outbound Chinese visitors, 6.2% of the worldwide outbound visitors.

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