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Tourists are staying longer and spending more

June 7, 2017 Headline News No Comments Email Email

International tourists are staying longer when they visit Australia and spending more. They are venturing out of the capital cities, driving record growth in regional Australia.

Over the last year tourists from across the globe spent a record AUD 39.8 billion during the 262 million nights they stayed in Australia, Tourism Minister Steven Ciobo said this morning. Both arrivals and spending increased by 5% in the year ending March 2017.

Regional Australia is enjoying a boom with a 29% increase in both international tourists and spending over the last three years. Ciobo said the Turnbull Government’s investment in regional Australia was seeing “international visitors grow six times faster and spending grow five times faster than it did under Labor”.

Ciobo said the Coalition would continue to drive this growth in regional Australia through the Regional Tourism Infrastructure Investment Action Strategy.

The record growth is reported in the latest International Visitor Survey (IVS), released today.

The IVS shows Asian markets recorded the fastest growth in spend for the year, with six key markets showing double-digit growth: Japan (up 18% to AUD 1.7 billion); Korea (up 10% to AUD 1.6 billion); India (up 18% to AUD 1.3 billion); Taiwan (up 21% to AUD 960 million); Indonesia (up 10% to AUD 715 million); and Thailand (up 23% to AUD 442 million).

The United States is also helping drive this record growth, with a strong resurgence in Americans heading down under. US visitors spent AUD 3.6 billion in Australian during last year – a 64% increase since 2012.

These results build on the successful appointment of Chris Hemsworth as Australia’s global tourism ambassador. Through this work with Tourism Australia, the home-grown hero has generated more than 4500 media articles globally, with an Estimated Advertising Value of more than AUD 144 million, Ciobo said.

The record growth in spending by international tourists is creating jobs across the country.

Ciobo said tourism created jobs and sustained the country’s small businesses, which is why Tourism Australia continued to receive record funding under the Turnbull Government.

Edited by Peter Needham

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