Niche tourism consultancy Bannikin Travel & Tourism has partnered with TourRadar, the world’s largest online travel agency for multi-day tours, to represent the company in a global partnerships capacity.
As TourRadar’s global partnerships manager, Bannikin’s role will enhance the profile of the destinations TourRadar works with by spearheading co-op marketing initiatives and building reciprocal value with non-industry partnerships. Through proactive and creative campaigns and a robust business intelligence infrastructure, TourRadar’s expert in-house digital marketing and content creation team will not only be able to drive awareness and stimulate bookings to destinations, but also track actual passenger numbers that have resulted from a campaign’s success.
“We are thrilled to partner with TourRadar, working closely with this industry-leading tech company to grow their partnerships program,” says Bannikin’s Trade Development Manager, Iris Serbanescu. “TourRadar really thinks differently from other tech companies, which has been a large part of their success. With their combination of large tour operator supply, incredible marketing power, and the ability to influence, book, and track actual multi-day bookings, TourRadar consistently drives value to their partners. We can’t wait to get the word out.”
TourRadar currently holds partnerships with several Destination Marketing Organizations (DMOs) in key destinations. Thanks to campaigns across the globe, DMOs have seen up to 50x growth in passenger numbers year-over-year. TourRadar is looking forward to growing that number with their ongoing marketing partnerships.
“TourRadar has seen outstanding growth year over year in our major markets, leading us to closing our Series C round of funding with lead investor TCV in June,” said Christian Wolters, North American Managing Director at TourRadar. “Bannikin has the expertise that we’re looking for to bring our partnerships program to a new level. With their excellent reputation, knowledge of the touring industry and proven results, it felt like a natural decision to make and we’re looking forward to working with them.”
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