Global guided holiday specialist, Trafalgar (www.trafalgar.com), has shown 37 agents the very best of Ireland like a local last month.
Courtney McCutcheon & Conrad McCall
Starting and finishing in Dublin, agents experienced a Cultural Insight at the Guinness Brewery with a Storehouse tour and pint-pulling demonstration; treated to a luxurious stay on the grounds of Red Carnation Hotel’s newly-refurbished Ashford Castle, one of Trafalgar’s new Authentic Accommodation for 2015 and part of the Travel Corporations’ family of brands; and joined a local family on their traditional Irish farm in Killarney for an exclusive Be My Guest dining experience.
Building on the brand’s social media strategy to make user generated content the central pillar of the brand, Trafalgar partnered with Tourism Ireland to run a social media competition for attendees, incentivising travel agents to share their insider experiences of Ireland across Instagram, and Twitter.
Over 1,100 images were produced on Instagram using the hashtags, #AgentsdoIreland, #LoveIreland and Trafalgar’s primary hashtag, #TrafalgarInsider. In addition, the campaign also generated over 15,718 impressions across Twitter.
More than 10 prizes were up for grabs throughout the famil including the best ‘Wild Atlantic Way’ image, ‘Jump into Ireland’ post and most creative ‘Game of Thrones’ image.